7 Ways to Make Your Blog SEO Friendly in 2024
If you want to make your blog SEO friendly in 2024 (and who doesn’t?), the old techniques aren’t going to work. Instead, you need to think holistically about how humans…
6 Content Marketing Trends We’re Seeing for 2024
Content is growing and expanding quickly—encompassing more formats, more depth, and more strategic focus than previously. Why? Because content is also becoming more important to brand authority, consumer trust, and…
7 Social Media Trends We’re Seeing for 2024
The common thread through all of the trends we’re seeing in social media right now: authentic, quality content that speaks directly to your specific audience. Generic content that attempts to…
What is a Fractional Content Team (And Why Your Startup Needs One!)
Building a content team is more than finding writers and designers. It’s about mixing creativity, skill, industry expertise, and flexibility – and, preferably, cost-effectiveness. A fractional content team can be…
Fractional Marketing: Insights with Red Basket’s Fractional Head of Content
Fractional, part-time, freelance, consultant. There’s so many titles floating around now for independent workers, and so little time to sort out what they all mean. No worries: we can help. …
Is AI Worth It? How to *Actually* Use AI Effectively in Content Marketing
Even if you feel unfamiliar with all the new AI tools, chances are you’re already using some form of AI in your content process. Say what? It’s true. For example: …
Key Startup Guide to Writing Outstanding Emails to Get More Customers
Want prospects to read your emails but they’re just not opening them? And hands up if you want them to click on the link in your email, but the numbers…
Content Marketing Strategy: A Beginner’s Guide
Are you determined to grow your start-up or small-business but don’t know where to begin? Whether your goal is to launch a new product, increase sales or establish yourself as…
Keeping Our Minds Over Matter: Why We Have a Four Day Work Week
Do you work on Fridays? Oh, yes? Well, we don’t. Say what?! A young agency that’s just starting up and you don’t hustle 7 days a week? That’s right. Here…
Building a Company Culture with Values That Our Team Is Proud Of
If you want to build an authentic brand, one of the elements you should think about is having a unique company culture. It will help you differentiate your company and…
Brand Values: Why Your Startup Should Define Them and How to Go About It
When you start a business, every day you’ll make a million of something beginning with “d”. (And no, I don’t mean dollars, although they better start falling in your pocket…
How to Create Amazing Content That Will Glue Every Reader to Their Screen
Do you want to create outstanding and valuable written content? Well, of course, first you have to know what one looks like. We often see companies create articles that don’t…
Storytelling 101: How to Use Powerful Stories in Marketing to Make People Care
How do you get people to feel something and relate to what you’re selling? And no, I don’t mean a cute puppy video that makes you go “Aww.” Puppies are…
What Is Content Marketing and Why You Should Care
Business owners and founders often ask us the same question: How can content marketing help my business grow? The term has become a bit of a buzzword. Everyone seems to…
